Sherry Poon created Wobabybasics in 2007, which, not coincidentally was shortly after the birth of her first child. The clothing she designed combined her experiences as an architect, environmentalist and parent to re-create the concept of children’s basics with sustainable materials, uncluttered, nostalgic styling and modern practicality. Movement is key to Sherry's designs: high energy play and creative explorations will never be inhibited by these durable and comfortable duds.

Cool and functional, these basics are also the best they can be for the planet and the baby's skin. None of the chemicals or synthetic pesticides that are usually used in the production of conventional 100% cotton clothing are present in Wobaby products. Instead these certifed chemical-free organic baby clothes are incredibly soft, and super absorbent yet breathable. Those cute colours and images you see are all created using only low-impact dyes: what could be better?