Shin is a young Shanghainese designer specialising in youthful and vibrant accessories from brooches to necklaces to handbags. She now has several ranges, some using dyed, shaped, cut and assembled acrylic, others use gold plated metal and some incorporate natural materials and semi-precious stones or pearls into the design. All are fresh and different and priced at a level for us all to enjoy.

Her indie brand '10x1' was born in 2008, the name based on the pronounciation of her own name, Shi Chen Yi, which translates to 10 times 1. She's clever like that and under this brand she continues to produce one of a kind pieces styled with fun and elegance.

Appealing to a range of tastes Shin describes her accessories as "eye-catching ... specifically designed for stylish people." And they have indeed been spotted on celebrities and fashionistas at Shanghai's coolest events and on TV.